The Espresso is Coming! The Espresso is Coming!
Dunkin' Donuts Sails into Boston Harbor and Declares an Espresso Revolution with New England Launch of Lattes and Cappuccinos
Real and Authentic Espresso-Based Beverages Next Generation of Dunkin' Donuts Great Coffee
Boston, Mass. (September 30, 2003) -- Today, an espresso revolution begins in Boston as Dunkin' Donuts fires New England's second 'shot heard round the world' - in the form of an espresso shot - launching the brand's new line of real and authentic lattes and cappuccinos. Just as the original 'shot heard round the world' sparked the American Revolution and freed Americans from the tyranny of taxation without representation, this shot will ignite an espresso revolution representing another form of freedom - freedom from espresso oppression and the tyranny of long waits, high prices and confusing sizes.
It's not Just for Breakfast ...
Consumers across the country have been increasingly attracted to the taste of espresso-based drinks; since 2000, there has been a 68% increase in consumption of lattes, cappuccinos and espresso, while 40% of espresso-based beverages are consumed in the afternoon and evening. For more than 50 years, New Englanders have relied daily on Dunkin' Donuts for their no-nonsense great coffee. Now, loyal customers will have more coffee choices with the availability of real lattes, cappuccinos and espresso, served with a straightforward, practical approach.