12/13/2004 09:27:13 PM|||Scott Lewis|||

Dunkin' Donuts, Baskin-Robbins and Togo's, formerly branded together as Allied Domecq Quick Service Restaurants (ADQSR), will now be known as Dunkin' Brands, Inc. The new name, along with a fresh "eatdrinkthink(TM)" tagline, and a move to a new corporate office, signals an aggressive re-branding effort designed to solidify the company's position as a leader in building brands in the "quick quality" food and beverage category.

"We've leveraged the brand equity and success of Dunkin' Donuts to create a name that clearly identifies our business and provides immediate recognition in the global marketplace," said Jon Luther, CEO, Dunkin' Brands. "The re-branding has created renewed motivation from the teams of talented people involved with each brand and the organization, providing the resources to drive strategic market expansion both nationally and internationally."

The re-branding announcement comes on the heels of an excellent year for Dunkin' Brands, which recently posted a 21 percent increase in profits, driven by same store sales, contribution from store expansion and internal efficiencies.

Dunkin' Brands recently consolidated the majority of operations in a new corporate office - "Brand Central" - located in Canton, Massachusetts. This new headquarters marks the first time the majority of operations for the brands will be housed under one roof, including test kitchens for all three brands uniquely designed to drive innovative menu development and concepting for all brands in the enterprise. This new central location promotes collaboration and entrepreneurial spirit in order to achieve the aggressive growth goals of the organization.

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|||110480935350769779|||Re-Branding Initiative for Dunkin' Brands, Inc. Signals New Leadership in Food and Beverage Franchise World