Comments on: McDonald’s Mulls Switch to Gourmet Coffee http://www.dunkindonutstalk.com/2005/02/28/mcdonalds-mulls-switch-to-gourmet-coffee/ For the Dunkin Donuts enthusiasts of the world Tue, 06 Jan 2009 15:37:43 +0000 http://wordpress.org/?v=2.0.2 by: Chris Filipek http://www.dunkindonutstalk.com/2005/02/28/mcdonalds-mulls-switch-to-gourmet-coffee/#comment-373 Tue, 30 Nov 1999 00:00:00 +0000 http://www.dunkindonutstalk.com/2005/02/28/mcdonalds-mulls-switch-to-gourmet-coffee/#comment-373 mc donalds latte? mc mocha?<br />gourmet coffee is best left to those that build their reputation around quality of goods and service...not those who are famed for quick drive-thru time and cheap burgers. i can just picture it now, some fool who never drinks espresso themselves is suddenly a barista because management baught a new coffee machine. basically, if one knows and apreciates espresso, one will go where they can attain such brew, and that most certainly will never be a quick-service food establishment. its just how things work in this world. it is not economically feasible for fast-food establishments to create a quality coffee drink. its more than just forking out a few grand for a decent brewing machine, its also the time spent training a barista and ensuring consistently acceptable product quality...something that comes more easily when your product quality is accepted as minimal.<br /><br />To help you understand the complex yet predictable nature of the free market you could read 'the wealth of nations' or...just think of why uncle bob's used car lot doesnt sell new porsches, not even one. Now think why mc donalds doesnt serve espresso. uncle bob could sell a porsche, but it will have to be a 1980s 944 because thats the cheapest porsche you can get. mc donalds could sell a coffee, but it would be some poorly brewed, standard fast-food, tastes-like-plastic, comes-in-a-styrafoam-cup kinda' junk. the stuff construction workers drink at 6am to wake up. not espresso. could mc donalds employees even spell or pronounce espresso? i know not. mc donalds latte? mc mocha?
gourmet coffee is best left to those that build their reputation around quality of goods and service…not those who are famed for quick drive-thru time and cheap burgers. i can just picture it now, some fool who never drinks espresso themselves is suddenly a barista because management baught a new coffee machine. basically, if one knows and apreciates espresso, one will go where they can attain such brew, and that most certainly will never be a quick-service food establishment. its just how things work in this world. it is not economically feasible for fast-food establishments to create a quality coffee drink. its more than just forking out a few grand for a decent brewing machine, its also the time spent training a barista and ensuring consistently acceptable product quality…something that comes more easily when your product quality is accepted as minimal.

To help you understand the complex yet predictable nature of the free market you could read ‘the wealth of nations’ or…just think of why uncle bob’s used car lot doesnt sell new porsches, not even one. Now think why mc donalds doesnt serve espresso. uncle bob could sell a porsche, but it will have to be a 1980s 944 because thats the cheapest porsche you can get. mc donalds could sell a coffee, but it would be some poorly brewed, standard fast-food, tastes-like-plastic, comes-in-a-styrafoam-cup kinda’ junk. the stuff construction workers drink at 6am to wake up. not espresso. could mc donalds employees even spell or pronounce espresso? i know not.

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