Something is amiss at Dunkin' Donuts. The store's loyal constituents?��Ǩ���cops, firemen, construction workers?��Ǩ���report disturbing sightings of soy milk. The Boston Globe says that the doughnut titan has hired a professional chef?��Ǩ���trained in Europe?��Ǩ���to perfect its new steak, egg, and cheese sandwich, which features "a higher-quality piece of meat and scrambled eggs instead of a fried egg." Some Chicago-area Dunkin' outlets are dabbling with wireless Internet, which had previously been the domain of high-end joints like Starbucks. One could be forgiven for thinking that Dunkin' Donuts, home of the blue-collar masses, purveyor of some of the most frightening fast-food on the planet, was angling for middlebrow respectability.
Dunkin' Donuts still boasts some gruesome pleasures: "The Great One," a 24-ounce coffee chalice, and the Double Chocolate Cake Donut, which carries 310 calories and has the texture and density of igneous rock. But over the past five years the chain has sought to burnish its pastries with a glaze of class: Dunkin' Donuts is reinventing itself as an upstairs-downstairs coffee house. It wants to lure more white-collar customers while tending to its loyal base of proles. As its chief executive officer, Jack Shafer, boasted in 1998, "Our average customer would be as likely to pull up in a BMW or Lexus as they would be to pull up in a pickup truck or on foot."
I have no problem with the Dunk trying to look upscale, as long as they keep my large French Vanilla (black), large Iced Coffee (blace), and Vanilla Frosted w/Sprinkles Donut in tact.
When it comes to DD, my main concern is how cute the girls behind the counters are. Also, no matter how upscale they try to look/act, I’m sure their floors will always be slick and greasy which creates prime conditions for doing the moonwalk while sipping a coffee that has been super heated to around 472 degrees F. Now if you’ll excuse me, I need to go make my own entry about that damn steak egg and cheese sandwich they just started selling.
If you want to see cute girls behind a counter, your best bet is to go to Hot Dog on a Stick. I didn’t realize that Dunkin’ Donuts had a reputation for hiring attractive people. That certainly wasn’t the case when I lived back East.
There needs to be a Boston Kreme munchkin.
I went to boston this past summer and it was crazy the amount of Dunkin donuts they had. We have none down in Corpus Christi, Tx. We dont even have any in Houston, Tx. Closest Dunkin Donuts is in Beaumont, Tx. Dunkin Donuts IS the Starbucks of Boston. When I was down there, I went there everyday for some donuts and hot chocolate. I dont think Dunkin Donuts needs to change though. I dont think it should conform to others.
Is it just me or is everyone just gulible to the fact that this Scott guy (who is probably paid) is just makin up this BS so that you will be more enticed to buy DD. I must admit it is a clever piece of marketing pity it is probably all BS. I want to no peoples comments to my comment. Do you think I’m right or wrong. Or am I just pointing out the obvious. If this does’nt get posted then I know I’m right.
Well hello there dunkin donuts fans!
First off, I want to send a special hello to Scott. We’ve never met, but I know of you through my sister Karin’s husband, Mark. The Nebo connection. Anywho, I heard about this blogging stuff you set up and I decided to check it out. I must say, this is all a very cool idea!
Getting to read about other people’s goofy dunkin donuts cravings? Fun stuff. My own preference? Large Decaf with double cream, double sugar. Perhaps a nice maple donut, too.
Also wanted to say that it’s unfortunate that some people think it’s a scam or whatever. They commented that you must be in it for money or some kind of hidden reward. Bah humbug. Bay humbug, I say! Can’t a guy honestly like a good cup of coffee?
Kudos to you for knowing how to do all this stuff! It’s all pretty cool, Scott. Well done. Say hi to Mark when you talk to him next. He’ll get a kick out of hearing about this.
Some Dunkin’ Donuts stores do have wireless internet and soy milk. My boss is considering wireless internet, but seems to be opposed to soy milk. I think I am more disappointed about that than any of the customers.
Well isn’t that a nice conincidence, you just happen to hear about this blog that Scott did, miss Kim. About the same time you wanted to respond to the comment about Scott being paid for his blog and him using this blog on false pretences. Well you can’t fool me, I for one don’t coincidences just happen out of no-where. Just admit it, Scott is being paid to write this stuff as a marketing tool for DD. It doesn’t matter if he is I just think he should tell the truth.
Re cute servers: Here in the NY/CT area I think Starbucks wins hands down. Re products: I shouldn’t eat any of the snack food but if I do I like the Dunkin eclairs !! and their berry whatsit bagel. Or one of those stick things, the cruller. Large hot coffee with lowfat milk, or latte with skim, or iced with lowfat milk and lots of ice. Never enough ice. Dunkin is Dunkin and they should work on what they do well — not only are they challenged by Starbucks but I am hearing a lot about Krispy Kreme.
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