Just in time for New Year’s resolutions, Dunkin’ Donuts announced today the latest addition to its espresso lineup with the introduction of Latte Lite. With a recent company survey revealing that more than 54 percent of Americans say they are interested in losing weight in the New Year, Dunkin’ Donuts Latte Lite is the perfect treat for those looking to cut back after the indulgent dishes of the holiday season.
Made with rich espresso, steamed skim milk and sweetened with SPLENDA?Ç¬Æ No Calorie Sweetener, the Dunkin’ Donuts Latte Lite has only 70 calories for a 10-ounce serving. And, for only five additional calories, customers can add one of Dunkin’ Donuts nine sugar-free flavorings, such as cinnamon, chocolate, caramel or French vanilla.
“Dunkin’ Donuts has many options on the menu to appeal to health-conscious consumers,” said John Gilbert, Vice President of Marketing for Dunkin’ Donuts. “The Latte Lite is 100% flavor, 0% fat and the perfect way to add a delicious beverage option anytime of day, without adding a lot of extra fat and calories to your diet.”
As part of a promotion to kick-off the new beverage, roughly 200 health clubs in the Northeast will distribute free Latte Lite coupons to members starting after the new year. Dunkin’s promotional partner for Latte Lites is the International Health, Racquet & Sportsclub Association, a not-for-profit trade group that worked with McDonald’s to promote a new salad in 2004. Dunkin’ previously did a health club promotion for bagels, noted Chuck Leve, an executive with the trade group.
Getting a coupon at a gym sends a message that Dunkin’ is about more than doughnuts; it says Dunkin’ also offers ‘’health-conscious” choices, suggested vice president John Gilbert. He expects health club members will be surprised to get a Dunkin’ Donuts coupon. Surprise, he said, ‘’helps build awareness.”. Roughly 200 clubs in the Northeast will distribute free Latte Lite coupons to members starting after the new year.
Written by James Chen. Read more from him at: www.jameschen.blogspot.com
Sources: Yahoo! News and Boston Globe