For the frequent traveller, the news that JetBlue will partner with Dunkin’ Brands to serve Dunkin’ Donuts coffee on all of its flights is long overdue. As most people already know, the coffee on most airlines is absolutely awful–something that JetBlue found out when it asked its own customers:
When JetBlue learned that passengers felt airline coffee was worse than their terrestrial brand of choice, the carrier decided to bet on a familiar strategy to draw passengers: Link up with a well-known name.
JetBlue Airways Corp., parent of the low-cost airline, said Tuesday it will begin serving 10-ounce cups of Dunkin’ Donuts coffee on all its flights by the end of the month.The deal is the airline’s latest attempt to bring brand names on board its planes. JetBlue currently offers satellite television and radio with DirecTV and XM Radio and, for a $5 fee, FOX movies.
A recent survey of passengers by JetBlue found that roughly one-third considered the coffee served on airlines worse than their daily cup, and most named coffee as the drink they’d most like to improve, JetBlue said.
In the near future, look for more cross-branding deals by Dunkin’ Donuts as they begin their big push to expand the chain nationally.
Source: AP
[…] I’m also enjoying the fact that there is a Dunkin Donuts stand here in the jetBlue terminal. I don’t think that’s an accident as they serve Dunkin Donuts coffee on all flights (including the one I was just on). […]
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