New Breakfast Sandwich Takes Aim at McDonalds

Posted on Monday 30 January 2006

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Dunkin’ Donuts announced the introduction of a new breakfast sandwich that really packs a punch. The new Supreme Omlet sandwich more than stacks up to those offered by McDonalds Corporation, including the best-selling McGriddles and McMuffin breakfast offerings. Just putting all of those ingredients between two croissant halves is a culinary marvel.

The Supreme Omelet is a mouthwatering combination of crisp bacon and melted American cheese stacked on top of fluffy scrambled eggs, stuffed with real diced green and red peppers, scallions, hash brown potatoes, Swiss and Monterey Jack cheese, all served on a warm, freshly baked croissant.

“The Supreme Omelet reflects our culinary team’s desire to raise the bar on the quality and variety of food choices available in the quick-service industry, changing expectations about what is possible in a quick meal, whether in a restaurant or on the go,” said John Gilbert, Vice President of Marketing for Dunkin’ Donuts. “There’s no better way to start your morning than with the delectable taste of our breakfast sandwiches. Our customers crave our breakfast sandwiches for one reason — they taste great. And we think our customers will be especially pleased with the new Supreme Omelet. In fact, the Supreme Omelet scored higher in consumer taste testing than any other Dunkin’ Donuts breakfast sandwich.”

The Supreme Omlet sandwich is available for a limited time at participating Dunkin’ Donuts. If sales take off, you should expect to see it on a permanent basis on the menu.

Source: Dunkin’ Donuts

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