Amy Corr at MediaPost Publications wrote a great article about Brand Loyalty and gave a few examples of how loyalty transcends to brand fanatics: Darren Rovell’s Gatorate blog; Michael Marx and his blog about Barq’s Rootbeer; and of course, yours truly here at DunkinDonutsTalk.com.
NEVER UNDERESTIMATE THE POWER OF brand loyalty. For every 100 consumers loyal to a product, there’s likely one who’s not just loyal but who lives and breathes the product to a fault. We’re talking borderline obsession. The proliferation of blogs has enabled passionate brand loyalists to spread their affinity for a product online while simultaneously proving they’re not alone in their brand devotion. Here’s a look at three passionate beverage brand loyalists who blog about their favorite brand.
…Scott Lewis, founder of Dunkin’ Donuts Talk (www.dunkindonutstalk.com), would welcome the opportunity to work with his favorite company. The brand doesn’t sponsor his blog but Lewis “would love to be hired as a consultant by Dunkin’ Donuts.” A consultant by day, Lewis launched his blog a year ago as a joke to quiet his business partner, who constantly commented on Lewis’ love of Dunkin’ Donuts.
Three people post content on the blog: Lewis, his business partner, and a regular reader of the blog. Lewis realized that Dunkin’ Donuts was aware of the blog when he received a phone call from the company regarding an inaccurate posting. Dunkin’ Donuts had received numerous phone calls referencing the erroneous post. The site garners 750 readers a day, most of them unique visitors, which means that even if a mere fraction of those readers called Dunkin’ Donuts’ headquarters about the posting, the company’s phone lines were probably jammed. Despite the minor snafu, Lewis maintains a good relationship with the brand and occasionally has products sent to him.
Source: MediaPost Publications
Links to Ryan MacCarthy and James Chen do not exist in the MediaPost article, I only added those so you could get to know these individuals better..
Don’t fret, Joslyn–new, modernized shops ARE coming to the City, with better franchisees than operated the old, dingy ones. They will be built at an increasingly rapid pace.