Dunkin Donuts Talk

If you head down to your local Dunkin’ Donuts this weekend, you just might be tempted to try out the new “Turbo Hot” coffee drink, which is kind of like a boilermaker but made with coffee and espresso. In Boston and New York, they’ve even offering free shots of this new drink, along with a free cab ride (as seen below, this is a play on the words: “pick-me-up”).
Dunkin’ Donuts today announced the latest addition to its best-selling line of espresso-based beverages — Dunkin’ Donuts Turbo Hot coffee. Made with hot coffee and a shot of real espresso, Turbo Hot gives Dunkin’ Donuts’ customers the fuel they need to get them through their day. This beverage delivers an extra boost and adds a new level of rich flavor to traditional coffee.
Turbo Hot was created with the young, busy consumer in mind. This “extreme coffee” lets customers enjoy the ritual of a great-tasting, hot cup of coffee, plus delivers a strong boost that can kick off any day or pick up any afternoon.

“Dunkin’ Donuts saw great success after rolling out Turbo Ice coffee last summer. We found our young adult consumers really enjoyed a refreshing drink that also gave them a great pick-me-up,” said John Gilbert, vice president of marketing for Dunkin’ Donuts. “We noticed a growing demand for this concept to be combined with our hot coffee. Turbo Hot allows our customers to enjoy warming up with a hot cup of the Dunkin’ Donuts coffee they love, and still get the fuel they now count on.”

Even Coke is getting into the act. On April 3, they’ll be announcing the rollout of Coca-Cola Blak, a Coke-and-coffee beverage combination. Yuck.

Sources: Dunkin’ Donuts and USA Today