Archives
Archive for May, 2006
Dunkin’ Donuts Tries to Go Upscale, But Loyal Customers Resist
( Competitor and News
)
Last month, the Wall Street Journal published a lengthly article on Dunkin’ Donuts’ corporate strategy–on page A1 no less! The pressure that Starbucks has exerted on Dunkin’ Donuts recently led the coffee-and-donuts chain’s executives to study ways to counter the Seattle-based coffee giant. Their findings were both predictable–at least to this observer–and disturbing […]
America runs on Dunkin’ Campaign begins
( News and Promotions
)
Dunkin Donuts has started a new campaign that focuses on their roots - America Runs on Dunkin’. According to the Dunkin Donuts website the campaign will focus on “how everyday people get things done, every day.” The initial commercials show people going about their daily business holding their Dunkin Donuts Coffee and Donuts.
The […]