Dunkin' Donuts today announced that its new Smoothie beverages are now available in the Midwest market, as the company continues its westward rollout of the new product line. Made from yogurt and real fruit, Dunkin' Donuts Smoothies are offered in Wildberry, Mango Passion Fruit and Strawberry Banana and are an excellent source of Vitamin C and Calcium.
In April, Dunkin' Donuts introduced the Smoothie beverage line in the New England market. In early June, the beverages were made available in New York and Philadelphia.
Kathy Nowicki, field marketing manager for Dunkin' Donuts, says sales results in other markets have shown strong appeal to a younger consumer and significant sales concentration in latter parts of the day, both important areas of growth for the company.
The smoothie industry is a new booming category in the quick quality arena. The quick-service restaurant industry currently serves 296 million servings of smoothies a year with sales representing $1.2 billion per year(1). Smoothies have become increasingly appealing to a growing group of busy and time-strapped consumers who consume their meals on the go, but are looking for healthier alternatives to fit their active lifestyle.
Each 16-oz serving of Wildberry, Mango Passion Fruit, and Strawberry Banana smoothies have 2.5 grams of fat and 360 calories. Depending on flavor, each 16-oz serving also packs in 25 percent of the Recommended Daily Intake (RDI) of Calcium and between 80-190 percent of RDI of Vitamin C.