In a sign that its once-marquee brand is slipping, Yahoo is spending heavily on television and radio advertising to boost awareness of improvements to its Internet portal. As an extra added bonus, users that select Yahoo as their home page will receive coupons for free Dunkin Donuts coffee.
As its rivals create a bigger buzz on the Internet, Yahoo Inc. is hitting television and radio airwaves to remind people that its Web site remains on the cutting edge of technology and culture. The advertising blitz, scheduled to begin Thursday, marks the Sunnyvale, Calif.-based company’s biggest marketing push in two years.
Besides buying TV and radio time, world’s most popular Web site also will be spreading its messages in movie theaters across the United States. As an added promotional gift, Yahoo will offer coupons for a free cup of coffee at Dunkin’ Donuts to anyone who sets Yahoo.com as their home page this Friday.
My own use of Yahoo declined drastically over the past several years as I began blogging more often and using other search engines such as Google and Dogpile. The final nail in the coffin for Yahoo was when Yahoo/China began turning over user data to Chinese government authorities, who then used the information to arrest and jail several Chinese anti-communist bloggers. Not even a cup of Dunkin’ Donuts coffee is enough to make me go back.
Source: AP
Did anyone win this? I wish I could have!