Archives
Archive for March, 2007
Dunkin’ Donuts Goes Perky
( Dunkin Donuts
)
Say It Isn’t So, Joe. The newest spokesperson for Dunkin Donuts in none other that Food Network cookng sensation and globe-trotter Rachel Ray. The perky, cheerful Ray will appear in a new advertising campaign on TV, print, radio, online and in-store marketing materials, in addition to making personal appearances on behalf of the brand. According […]
Dunkin’ humbles Starbucks in customer loyalty
( Dunkin Donuts
)
Dunkin’ Donuts may be smaller than Starbucks, but it no longer plays second fiddle when it comes to customer loyalty.
For the first time in five years, the Canton chain topped its larger rival in the coffee and doughnuts category on Brand Keys Inc.’s annual customer loyalty survey. Krispy Kreme took third place.
The New York market […]