Dunkin’ Donuts announced the newest addition to its popular line of frozen slush drinks, the SoBe Energy Coolatta. The cherry citrus-flavored beverage is designed to provide refreshment and refuel the active, on-the-go consumer. The SoBe Energy Coolatta marks a new relationship between Dunkin’ Donuts and SoBe Beverages.
According to the NPD Group, both the frozen fruit and energy categories are growing rapidly — up five percent and more than 20 percent respectively as of March 2007. The new SoBe Energy Coolatta was created to meet the increasing demand in these categories by delivering the ultimate refreshing beverage.
“Dunkin’ Donuts is committed to developing innovative, on-trend menu choices that address the latest trends and needs of our customers,” said Robert Rodriguez, Dunkin’ Donuts brand president. “Our new partnership with SoBe is a perfect fit for the Dunkin’ Donuts customer, who is always on the go and looking for a fast way to refuel — the SoBe Energy Coolatta provides a unique blast of flavor that is a ‘cool’ way to make the most of your summer.”
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We recently tried and completely fell in love with this wine. Here’ s Ryan’ s take on it,“ Blueberries(tons!) and craisens with a ton of fresh picked mint and as it opens violet notes that blend with the blueberries in a slow dance.( Interesting …