“I don’t do cupcakes” t-shirt

Posted on Monday 27 August 2007

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CupThere was hilarious post in my RSS feeder tonight. Apparently Beth Feldman brought Dunkin Donuts to her child's bake sale and was turned away by the school - a shame. Feldman, being the great PR person, responded as only a PR would - hilarious, subversive advertising. Let's support Beth Feldman's crusade to get Dunkin Donuts accepted at local bake sales!

Beth Feldman, a 37-year-old New Rochelle mom and public relations executive, sells a T-shirt with the message "I don't do cupcakes" on her Role Mommy Web site.

The idea came from the real-life experience of being snubbed at a school bake sale for bringing Dunkin' Donuts, a story she tells in her book, "Peeing in Peace: Tales and Tips for Type A Moms."

"Women who can relate to what we're all going through are going to laugh when they see the shirts," Feldman said. "You don't want to take yourself too seriously."

Young moms also want to look cute, and hot if possible. The "cupcakes" shirt might have a feminist message, but it also has pink glitter and rhinestones.

2 Comments for '“I don’t do cupcakes” t-shirt'

  1.  
    Jen
    August 28, 2007 | 5:39 pm
     

    I use to work at Dunkin Donuts in 1981-82. I loved the job, but we wore these brown dresses with pictures of donut bearing trees. No body believes me. Does anyone have anything to help validate this surreal image?

  2.  
    August 31, 2007 | 7:51 pm
     

    Hi there - it’s me Beth Feldman - and I would be happy to sell my I Don’t Do Cupcakes t-shirt to any Dunkin Donuts afficionado, former employee or current Dunkin Donuts workers who want to spread the word that munchkins are the way to go at any class bake sale or school event! Thanks so much for spreading the word…you can also read my infamous I Don’t Do Cupcakes chapter which pays homage to the fabulous Dunkin Donuts in my new book Peeing in Peace: Tales & Tips for Type A Moms. Let’s face it - Dunkin Donuts rules - plain and simple.

    Best,
    Beth

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