A fun little project I'm working on is putting together a number of Coffee Passport from those folks who've made it into the Black Apron Club there. My brother-in-law works for Starbucks and passed through into the club recently and it's interesting to see the level of detail Starbucks put their employees through to know their different coffee blends. So while DD makes fun of Starbucks all the time for having so many different coffee's it's nice to know there are educated people behind the counter there too that can tell you why Starbucks has so many different types of coffee.
Check out the project if you're intersted.
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I am an AVID Starbucks customer, and former employee. I am taking a marketing class at the moment, and just read a quote from a DD analyst stating that a new strategy will remain to taget the “average Joe”, not a “Starbucks Snob”!! This offends me, I am NOT a snob, nor are a great majority of Starbucks’ consumers. We are REAL coffee drinkers, not just drinking for a quick fix, we enjoy AND appreciate a great cup of coffee, and personally any other cup of coffee, is just that, a cup of coffee, no intense aromas, nothing to excite your pallette.
I was at the grocery store the other morning, and ALMOST bought Dunkin grounds, just to see what its all about, and im glad I didnt! Judging from the quotes in my textbook, If anyones customers are snobs, its dunkins…as well as their employees!!!