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Archive for the 'News' Category

Dunkin’ Donuts Customers Get Carded

( Technology and News )

Dunkin’ Donuts has introduced rechargeable Dunkin’ Donuts Cards, available at participating regional locations and online at Dunkindonuts.com.
The rollout will be supported by ads breaking this week, via Hill, Holliday, Connors, Cosmopulos, Boston. Dunkin’ Donuts last month launched a $25 million campaign tagged “Bring yourself back.” [Adweek, Oct. 11]. The Randolph, Mass.-based division of Allied Domecq […]

Dunkin’ Donuts Declares Espresso Revolution

( News )

The Espresso is Coming! The Espresso is Coming!
Dunkin’ Donuts Sails into Boston Harbor and Declares an Espresso Revolution with New England Launch of Lattes and Cappuccinos
Real and Authentic Espresso-Based Beverages Next Generation of Dunkin’ Donuts Great Coffee
Boston, Mass. (September 30, 2003) — Today, an espresso revolution begins in Boston as Dunkin’ Donuts fires New England’s […]

Dunkin’ Donuts emerges from no-frills shell, looks westward for growth

( Competitor and News )

Dunkin’ Donuts, the morning destination for millions of Northeastern commuters seeking a quick fix of caffeine and pick-me-up calories, is ramping up for westward growth and revamping its menu with heartier fare, more espresso beverages and an iced coffee energy drink.
While boasting that its espresso launch has boosted its competitive position against Starbucks, the comparatively […]

Dunkin’ Donuts enters Starbucks’ territory

( Competitor and News )

Dunkin’ Donuts, long a mainstay in the East, is using Cleveland as a test market, launching 90 new outlets in a blue-collar region with a waistline ranked among the nation’s heftiest.
Dunkin’ Donuts hopes the push in northeast Ohio and selected other regions will make it the coffee stop of choice in head-to-head competition with the […]

Dunkin’ Donuts Event

Good morning DD Lovers-
I spoke with the PR Director for the AMA Boston chapter this morning and she informed they are having an event around Dunkin’ Donuts coming up next month. It looks like a pretty cool event with a great opportunity to hear about Dunkin’ Donuts marketing, PR and brand management directly from […]

Dunkin’ Donuts evolves from no-frills to espresso and WiFi, looks westward for growth

( Competitor and News )

With the addition of more espresso drinks to its menu, Dunkin’ Donuts might look like it’s trying to be another Starbucks Corp.
Well, it’s true that Dunkin’ Donuts is experimenting with WiFi access in a few Chicago shops and considering music in more of its stores ?¢‚Ǩ‚Äù two features of Starbucks outlets. But although its espresso […]

Dunkin’ Donuts expands in Michigan

( News and Corporate )

Dunkin’ Donuts plans to open 100 stores in Metro Detroit by 2009, beefing up its presence in the Midwest, after opening hundreds of locations in New York, Boston and Washington, D.C., in recent years.
The Canton, Mass.-based chain is set to open 10 new stores in Redford, Warren, Sterling Heights, Monroe and other communities by year’s […]